Tuesday, May 05, 2015

Google Mobile Changes
The widely publicized changes in Google search rankings went into effect on April 21, 2015. With these changes, Google will now give preferential treatment to websites considered mobile friendly. Although not specifically penalizing websites that are not considered mobile friendly, the ultimate result will be the same; lower search result rankings for those without a mobile friendly website.

Not sure if your website is mobile friendly? Just being able to view your website on a mobile device is not always good enough. Fortunately, the folks at Google were kind enough to provide a tool to let people know whether or not their website is considered mobile friendly. The tool is free and easy to use. Simply go to the Google mobile tool page and enter your website address. Click the Analyze tab and a report will be generated immediately with either a Yes or No. If your website is not considered mobile friendly and search traffic is important to your business, contact Veridean, we'll be happy to assist you in either upgrading your website or creating a separate mobile website.

Beware of unscrupulous SEO and web development companies! We are providing this link as a helpful tool but also as a means of protecting business owners from being taken advantage of by some SEO and web companies who are contacting business owners and telling them their website is not mobile friendly even though it is. We encourage business owners to check for themselves before moving ahead with upgrades or new development.
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The reason we selected Veridean to build and host our website was their vast experience in the publishing field. They developed our site with future growth in mind. We aren't currently able to take advantage of all options available to us right now but we know those features are built into our site. Without their knowledge base in publishing they couldn't have done that for us. We are also extremely pleased with how responsive Veridean is to any requests we make. The best thing I can say is that they feel like part of our team, I can't say that about many other vendors.
Terry Tanker, President HVACR Business Media

We are thrilled with the customer response we've gotten since Veridean helped us launch our website over a year ago. We've had many customers tell us that the layout of our site was so easy to navigate and informational that it lead them to giving us a call. The number of customers visiting our website has more then tripled since we launched our new site - this has of course had amazing results in terms of generating revenue. This has helped us reach a whole new customer base by promoting us to the overseas market and many customers who don't attend trade shows or read manufacturing magazines. We refer all of our customers to our website, in fact our whole goal with advertising is to get interested customers to our website. The patience and guidance we got from the Veridean team really helped us to end up with the site we had envisioned from the beginning.
Richard Ward, CEO WardJet Inc.

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